Empower Your People
"Most people are happiest when they get a chance to do something that others [your customers] truly value – when they can act according to their best instincts... For an employee, [your] support is likely to mean a chance to make a real difference in the life of a customer. How fitting that the employee's company gains from this as well."
Empower your people. When you give them the opportunity to shine, they will.
And that’s good for you too.