Who Are Your Stakeholders?
Just so we're all clear: There is no legal requirement for for-profit companies to maximize returns to shareholders.
Who are you catering to?
Who should you be thinking about?
In addition to your investors and leaders… What about your customers/guests? What about your employees and their families? What about your neighbors and members of the communities where you are? What about the people you’re not serving (could/should you?)? What about future generations and the impact of your product or experience on their lifestyle or the physical world where they live? What about your suppliers – and the impact they have?